I have a couple things nagging at my brain as I enjoy lunch at my desk this afternoon. Here goes!
I think telemarketers have one of the toughest jobs in existence today. Let’s face it: nobody really wants to talk with a telemarketer now, do they? Especially the ones that call in the evening, precisely at dinner time, seeking to sell that home security system or that spanking new life insurance policy. Years ago, around 1989 or thereabouts, I took a second job as a telemarketer for the Houston Ballet. Our job in the Ballet call center was to sell season tickets for the next ballet season to attendees of recent Ballet performances. They provided their contact details on information cards completed at the performance, which at least implied permission to contact them. I came close to closing one sale, with the call center supervisor looking over my shoulder and whispering his encouragement, but in the end the customer had dinner on the table and it was getting cold – no sale. That was one of the most grueling nights of my working career; I went home and did not return.
My role in commercial insurance sales today also involves telemarketing. I’m not working from a call center, but from my desk. The objective is to contact executives at prospective client companies and secure a meeting during which I can introduce my firm’s insurance and risk management capabilities in hopes of one day winning them as a client. Having recently converted from a buyer of these services to one who is now selling them, I remember what it was like to get those sales calls. Like many of the people I try to reach today, I would often let my voice mail system answer calls from numbers I did not recognize or from caller ID’s I simply didn’t want to talk to. Truth be told, my first client was won after a cold-call telephone conversation, so while I don’t necessarily enjoy the process, I do it because it’s necessary. I just wish more people would answer their phone; we are really quite good at what we do!
We’ve lost some elements of good etiquette in our modern society. I’ve noticed the last few times I’ve sent invitations to an event that a large percentage of the invitees don’t bother to RSVP even though one is requested. Why is that so difficult? Somebody thinks enough of you to invite you to an event and you don’t even have the courtesy to turn them down? Worse, when they follow up to see if you are coming you don’t reply? What’s up with that? Come on, people, show some respect. When you receive an invitation to a party, a dinner, a business function, a shower, a wedding, a child’s birthday party or whatever – please have the decency and respect to offer the host or hostess a prompt RSVP. End of rant.
With that, it’s time to get back to the phones. Enjoy your Tuesday!
RSVP Photo credit: seshrm.org